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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

15 Methods for Paid Link Detection

Many major SEO firms make it a standard practice to recommend the purchasing of links to their clients. The search engines actively discourage this practice and do their level best to detect those paid links. Here are 15 things they can use as signals that a link is possibly a paid link: Links Labelled as […]

SEO

Adam Lasnik Explains How NoFollow Works

As I wrote about recently, one of the things we need to realize about the web is that content lives forever. An example of this is an old thread at Jill Whalen’s HighRankings Forum (a great forum by the way), which talks about the NoFollow attribute. Note that the posting is dated in January of […]

SEO

Don’t Bet Against Building 43

Seth Godin recently wrote a post titled Building 43. The gist of this post was that it’s a bad idea to best against the webspam team at Google. As reader’s of this blog know, I couldn’t agree more. For Google, the relevance of their search results is a core strategic asset. If Google’s results are […]

SEO

Anil Kamath talks about Portfolio Based Bid Management

As the founder of Efficient Frontier, Anil Kamath is the primary architect of the company’s core product. He continues to lead the product and technology innovations at Efficient Frontier. Before Efficient Frontier, Anil founded eBoodle, an eCommerce company providing comparison shopping and digital wallet services, that was acquired by Bizrate. At Bizrate, Anil managed the […]

The Web is a Permanent Record

A short while back the folks at SEO Blackhat published a great post called This Will Go Down on Your Permanent Record. You might ask what a self-professed “white hat” such as myself was doing rousting around on the SEO Blackhat blog, but the reality is that I am a fan of the SEO Blackhat […]

Why You Want to Use Your Blog to Build Trust

Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it’s a great post. I started to write this post as a comment on SEOmoz, but it just […]

Should you NOINDEX your RSS feed?

One of the questions you see swirling about the forums and blogs these days is whether or not you should noindex your RSS feeds to avoid duplicate content problems. The source of the problem is that RSS feeds are being crawled by the search engines. In addition, many people are now recommending that you include […]

SEO

Rick Klau and Eric Enge talk RSS feeds

Rick Klau is Vice President of Publisher Services at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick […]

17 Poor Quality Signals Your Site May Be Sending

You see the postings in the forums. People talk about their sites going in an out of the index on a regular basis. Their sites go in for 5 days, and they are out for 10. It’s a wrenching experience. In my recent interview with Adam Lasnik, Adam explained that it simply means that Google […]

SEO

Searchology Event Review With Pictures

This is an overview of the day that Google called Searchology (May 16, 2007). In this post, I will cover some of the aspects of the event other than the announcements themselves. This will include a series of pictures from my trip to the Googleplex, with some comments about each one, and what Google seemed […]

SEO

Overview of Google’s Announcements this past Wednesday

May 16th was a fascinating day. I had the pleasure of sitting in on a major press announcement by Google in Mountain View, at an event that Google called “Searchology”. In this announcement, Google announced four significant enhancements to search as we know it: Universal Search: This is the biggie. Now when you use Google’s […]

SEO

Tomi Poutanen talks about social media and the problems with algorithmic search

Tomi J Poutanen is the Senior Director of Product Management, Yahoo! Social Search. Tomi Poutanen directs the product management team overseeing Yahoo’s social search products Yahoo! Answers, del.icio.us, and Yahoo! Bookmarks. He has worked at Yahoo! since the company acquired Inktomi, a Web Search technology provider, in March 2003. While at Inktomi, Poutanen was the […]

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