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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

Two Golden Rules of Blogging

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year’s SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I’d share a few metrics on how it’s worked […]

Content Development for Large Websites

This is the second in our series about building multi-million dollar websites. In the first article, we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content […]

Interview of Market Motive’s John Marshall

The following is the transcript of an interview of John Marshall, CTO of Market Motive. John was CEO of Clicktracks, until very recently when he left the company to put together Market Motive. A Netscape alumnus who is responsible for two other successful software companies, John Marshall brings 20 years of experience in the software […]

Danny Sullivan Interviewed by Eric Enge on July 30, 2007

Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade. Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles […]

Danny Sullivan Interview

Danny Sullivan and I recently spoke about a variety of search industry-related topics. We started by talking about Search Engine Land, Search Marketing Expo (SMX), Search Marketing Now, and Sphinn. Then we spent time covering the state of the search marketing industry and whether or not any player out there can hope to challenge Google’s […]

How to Build a Multi-Million Dollar Website

Interested in building a website that can sell for millions of dollars? Who wouldn’t be? Of course, the catch is that it’s a lot of work, especially in today’s search engine environment. A few years back, it was much easier. Two things have made this a more difficult task. One is that the search engines […]

The Hidden Factors in a Website’s Value

Where is the true value in a website? It’s a question that you will think about deeply if you are ever involved in the purchase or sale of a website. Traditional business metrics focus heavily on the financial component, such as: Month to month revenue for the last 2 to 24 months Margin for those […]

Report Generating SEOs

SEO is not a report generating business. It’s a roll your sleeves up and dig in kind of activity. What’s sparking this post is that a few times recently I have been shown the large formal reports that some SEO firms offer. Very pretty. Glossy. 80% to 90% completely filled with non-unique content (i.e. not […]

A Review of Unica’s Affinium NetInsight Web Analytics

Latest up in our series about web analytics packages is Unica’s Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screenshots and a description for each of the cool things. Here are the headlines: Creating custom […]

Eric Enge interviews Robert Scoble about social media, search, and more

Robert Scoble is a technical evangelist, writer, and the author of one of technology’s most influential blogs, Scobleizer. In addition to his executive position at PodTech, he also produces ScobleShow, a video show where Robert visits the world’s best technologists, tours cool tech companies, and gets exclusive demos of the latest Web sites and gadgets. […]

Eric Enge and Rebecca Lieb talk about Search Engine Watch and Online Media

Rebecca Lieb is the editor-in-chief of the ClickZ Network. She has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale. She worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann’s German network, RTL Television. As a […]

15 Things About How Google Handles Duplicate Content

Duplicate Content is one of the most perplexing problems in SEO. In this post, I am going to outline 15 things about how Google handles duplicate content. This will include my leaning heavily on interviews with Vanessa Fox and Adam Lasnik. If I leave something out, just let me know, and I will add it […]

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