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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

Eric Enge interviews Bob Massa

Bob Massa has been involved in the search business since 1997. Bob is known for his direct and honest approach, along with his sense of humor. He operates a directory of niche Internet communities and a web marketing services firm know as Techndu. Interview Transcript Eric Enge: You have been doing online traffic development and […]

Latest Interview: Bob Massa

Our latest interview is with Bob Massa. What’s interesting about this one is that Bob has been involved in SEO and online marketing since 1997. That makes him a certified old timer, and it’s worth seeing what he things about the was search has changed and his ideas on link building.

SEO

It’s OK to be a Generalist

One of the things I enjoy about following Seth Godin’s blog is that he is always looking at the bigger picture of the world’s of marketing and business. It just helps you step back from the day to day detail that tends to make up one’s business life. One of his recent posts was titled: […]

SEO

Latest Interview: Yahoo Chief Scientist Andrew Tomkins

Recently I had the privilege to speak with Yahoo Chief Scientist Andrew Tomkins. This interview was a follow up to his keynote presentation at SES NY, where he spoke about the future of search, and Yahoo’s major initiative in that area. Check the interview out, and add any comments you may have below.

SEO

WordPress Automatic Update Rocks!

Back in December, I did a blog post about Updating to WordPress 2.3.1. I noted in that post that I waited a long time to do the update because I knew it would be a somewhat painful process. I probably spent an hour getting the stage set (backing things up including the database), and reading […]

GravityStream Can Solve CMS Problems

It startles me sometimes how many people out there are publishing very significant web sites, but don’t really understand what is going on with SEO. Worse, many major CMS systems make it impossible to build a search engine friendly web site. The types of issues that people run into with these systems is always pretty […]

SEO

Insights Into How Google Handles Site Moves

Once you learn a little bit about how search engines work, moving a website from one location to another begins to sound like a frightening thing. The basic solutions that people talk about in the market are pretty straightforward. However, a recent post by Riona MacNamara on the Google Webmaster Central blog, titled: Best practices […]

SEO

Eric Enge interviews Google’s Dick Costolo

Dick is a Group Product Manager at Google, Inc. Prior to this role, he co-founded and was CEO of FeedBurner Inc., the leading provider of online media distribution and audience engagement services for blogs and feeds. Previously, he co-founded and was CEO of Spyonit.com which was sold to 724 Solutions in September 2000. Prior to […]

Eric Enge interviews Yahoo’s Andrew Tomkins

Andrew Tomkins is the Chief Scientist for Yahoo! Search. Andrew joined Yahoo! Research in 2005 from IBM. His research over the last eight years has focused on measurement, modelling, and analysis of content, communities, and users on the World Wide Web. Prior to joining Yahoo! Research, he managed the “Information Management Principles” group at IBM’s […]

Latest Interview: Dick Costolo

This week’s interview is with Google’s Dick Costolo. We discussed RSS Feeds, the way they are being used, and how monetization of feeds will evolve in the future. Please feel free to comment on the interview below.

Interview of Market Motive’s John Marshall

The following is the transcript of an interview of John Marshall, CTO of Market Motive. John was CEO of Clicktracks, until very recently when he left the company to put together Market Motive. A Netscape alumnus who is responsible for two other successful software companies, John Marshall brings 20 years of experience in the software […]

Latest Interview: Market Motive’s John Marshall

Recently I got to interview Market Motive’s John Marshall. This interview focused on why it’s bad to go out and buy “traffic.” Your focus needs to be sharper than that – you need to focus on the intent of the visitors, and how you are going to persuade them to buy. If you want to […]

SEO
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