Skip to main content

Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

Blogs from this Author

301 Redirects

301 redirects play a major role in search engine optimization. They enter into the equation in many different situations, but the 2 most common situations are: All sites should redirect all URLs associated with their domain which do not start with “www” (i.e. “http://yourdomain.com”) to the same pages on your their domain that start with […]

Real Time Quality Score Defined, with Google’s Frederick Vallaeys

Apple Search Result

adCenter Quality Score Defined, with Bing’s Ping Jen

How Bing Uses CTR in Ranking, and more with Duane Forrester

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. […]

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a […]

Social is revolutionizing the way we communicate

Bruce, currently president of Bruce Clay, Inc; has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from […]

New Clarity on Reconsideration Requests from Tiffany Oberoi

Key Interview Points I am going to keep the summary of the key points short in today’s interview. Tiffany’s responses bring new clarity to the reconsideration request process. Here is what Matt Cutts Tweeted about the interview: Read on and enjoy! Interview Transcript Eric Enge: Thanks for taking the time to address our questions! Tiffany […]

Google Ad Extensions with Mona Elesseily

Key Interview Points As you can see from her bio, Mona has a great deal of expertise in pay per click marketing. We decided to chat about the various types of Ad Extensions for Google AdWords. What makes these interesting is that they can drive a significant increase in click-through rates for your ads. Here […]

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it – producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly […]

Jim Sterne on Social Media Metrics

Key Points Jim provides a great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency […]

The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: Panda 1.0: February 23/24, 2011 – The initial launch. Panda 2.0: April 11, 2011 – added Chrome Blocklist Extension data to impact eHow, plus global English coverage. Panda 2.1: May 10, […]

Stephan Spencer on eCommerce and SEO

Stephan is a co-author of “The Art of SEO” published by O’Reilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical eCommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet […]

Load More