Eric Enge

We have the pleasure of working with the Videomaker team on increasing their web traffic. The Videomaker site provides a wealth of resources about video editing and video production. In April of this year, they began a website redesign, and we included within that a number of SEO modifications to improve the visibility of the […]

Search engine optimization (SEO) used to be simple. You figured out what keywords you wanted to rank on, you put them in your title, you stuffed them in the keyword metatags, and you loaded them on the page, and you were done. Better still, if you were a spammer, it did not really matter if […]

Content is King. You may have heard this before. And in the world of SEO, it’s true. This article will outline the specifics of how content helps your SEO strategy, and some ideas for methods for developing it. Why is content so important? One of the most basic reasons is that good content is naturally […]

Cloaking is the practice of showing a different result to a search engine than is shown to an end user. Classically, this is done by one of three methods: Detecting the User Agent Name of the Search Engine Robot Detecting the IP Address of the Search Engine Robot (“Bot”) Detecting both the User Agent Name […]

Many webmasters have learned that keyword selection is important. In fact, it’s a critical part of the site design and building process. However, there are many considerations that go into picking a good keyword set. It’s not as simple as picking the highest volume keywords and building a page for each one. Here are some […]

One of the web analytics packages that we have been evaluating during our Analytics Study is Clicktracks. Clicktracks offers a powerful analytics capability, at an affordable price. So as part of our 10 Cool Things analytics article series, I thought it would make sense to dig into it a bit deeper. I sat down with […]

Branko Rihtman has been optimizing sites for search engines since 2001 for clients and own web properties in a variety of competitive niches. Over that time, Branko realized the importance of properly done research and experimentation and started publishing findings and experiments at SEO Scientist. Branko is currently responsible for SEO R&D at RankAbove, provider […]

“If you get enough positive votes in a short period of time, your article will then be moved to the home page of the site. Reaching the home page results in large amounts of visitors – thousands or even tens of thousands of visitors to your site. It also means that you will likely get […]

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a search marketing agency in 1999, where he spearheaded the SEO strategies for companies that included […]

Search engines use anchor link text as one significant component of how they determine what a web page is about. If thousands of sites link to a page on your site with the anchor text of “blue widgets”, the search engine is going to conclude that the page is most likely about “blue widgets”. Bear […]

Wiep Knol is a creative link marketer that lives in The Netherlands. From there he runs his company Gila Media, which offers link building services and consultancy. He is also the co-founder of Linkbuilding.nl, a Dutch link building agency. Linkbuilding.nl offers link building consultancy, workshops, training sessions and campaign management for (mainly) Dutch websites. 1. […]

This article will review the several different ways that analytics software packages implement first-party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesting implications on the overall capability of the package. These will also be identified and discussed. When contacting an analytics vendor […]