Eric Enge

Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor […]

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript

Ping Jen is a Product Manager on the Microsoft Advertiser and Publisher Solutions Team. He has a passion for driving improvements into adCenter which helps advertisers optimize their campaigns and increase their competitiveness in the marketplace. Prior to joining Microsoft in 2009, Ping was a Business Administrator at the University of Cincinnati Department of Neurosurgery. […]

Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points […]

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those […]

Richard Baxter is the founder of SEO Gadget, an SEO agency specializing in large site architecture, conversion rate optimization (CRO), keyword research, technical SEO, infographics, content development and most of all, link building in competitive industries. Catch him speaking at Mozcon on the 26th of July. 1. Freshness of data (delay between link being detected […]

One of the early sessions at SMX Social Media was the session titled: “Extra! Extra! The Social News Sites. This session feature Neil Patel, Tamar Weinberg, and Chris Winfield as speakers. They all did an excellent job in providing an overview plus some great detail on how to work with the social news sites. This […]

Want to control those pesky bots? There are techniques available to help you control what they crawl, and what they index. This article will discuss the basics and point you at some resources for more information. Robots.txt Overview The most basic technique is the “robots.txt” file. This file allows you to tell search engine robots […]

The Page Rank Algorithm Google Page Rank is a system used by Google for measuring the number and quality of links onto a web site. Originally defined in a thesis by the Google founders, Sergey Brin and Larry Page, Page Rank has become the source of much confusion and myth. Many webmasters and SEOs are […]

Some readers may be thinking that this is the wrong question. Many webmasters focus on the question “How do I get as much traffic as possible from search engines?” It turns out that for “real businesses” (as opposed to Spam sites) that are looking to grow their business for the long term that you need […]