Eric Enge

Key Points In 2011 Google had billions of ads that were submitted. Of these, roughly 130 million ads and 800,000 advertiser accounts were disapproved/suspended for violations of policy. Some of the spam problem is handled algorithmically while some is assisted with manual review. The system is constantly under work and revision. One of the biggest […]

As you probably know, Google’s recent Penguin update focused on lowering rankings for sites that use questionable link building practices. This is a hot topic! If you have been hit by Penguin, or are worried about future variations of the algorithm, this is a video you can’t miss. In fact, regardless of your current situation, […]

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google’s technology is able to establish that the search intent is the same.  The opt-out functionality is live today; All Advertisers are auto-opted […]

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points […]

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some […]

Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall […]

Key Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of how author authority […]

Key Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. Even if your top level metrics are OK, […]

Rathna Sharad has been working in the online advertising and search space for the last 5 years. She joined adCenter engineering team during the beta testing of the adCenter product in the US, was responsible for building and evolving the core advertiser campaign management platform, tools and products. She now manages the Advertiser Planning team […]

Cindy Krum December 5, 2011 Full Transcript

Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as […]

Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing’s strategy: Become a personal assistant for […]