Eric Enge

Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we […]

An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are […]

Pierre Far is one of Google’s experts on the mobile web. He was gracious enough to answer some questions on how online publishers can prepare for an increasingly-mobile web. We have all seen that the use of mobile is exploding. Yet publishers have been slow to fully optimize their sites for this new web experience. […]

Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news […]

Eric Enge had the opportunity to interview Lane Shackleton, a Google and YouTube Product Manager about best practices for succeeding on YouTube. Jump below the image for the Key Points and then complete interview transcript. Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big […]

The good folks at BloomReach shared some data with me recently. This data showed how “gift” oriented search queries differ from other types of queries. In the process of reviewing this, I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background […]

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook […]

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smartphone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage multi-screen engagement and specifically to […]

Eric Enge: Hi. I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR and author of the book, “YouTube and Video Marketing: An Hour a Day,” and we’re going to have some fun talking about some things that people don’t really necessarily know about success in video marketing, […]

UPDATE July 2016: As of October 2014, Google has no plans to update Toolbar PageRank any longer. UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: “PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> […]

Eric Enge: Hi, I’m Eric Enge of Perficient Digital. I’m here today with Greg Jarboe, co-founder and president of SEO-PR, and also the author of “YouTube and Video Marketing an Hour a Day.” Greg Jarboe: Good to be here, Eric. Eric Enge: Glad to have you, as always. So we’re going to get down and […]

When “content marketing” is mentioned, Brian Clark’s name is never far behind. The creator of the immensely popular site Copyblogger, Brian has helped countless thousands learn how to create content that builds their businesses. Eric Enge had the opportunity to ask Brian to share what he would want those just starting out in content marketing […]