Eric Enge

When implemented tactically and properly, NoIndex tags can be a great boost for your site. But using them with a broad stroke on a massive scale can create more problems than it solves. On today’s episode of Here’s Why, Mark and Eric explain why you must be disciplined with your NoIndex implementation. Don’t miss a […]

So here is the question: Does Google scan Gmails to see URLs shared within them, and then does it use these to discover new content? There are many who adamantly maintain that they do. So the IMEC Labs Test Group decided to put that to the test. In this post, we will report our results […]

In this episode of Hardcore SEO, Perficient Digital Marketing Consultant Doug Haslam outlines the best tactics and approaches for sending custom content pitches. In a few words: Be brief, be brilliant, and be gone! He is joined by Eric Enge. Full Transcript: Doug: I’m Doug Haslam, senior marketing consultant at Perficient Digital. Eric: And I’m […]

One fascinating area of search is the process by which search engines break down the content of a search query and figure out how to process it. In my search to learn about this I was given the opportunity to chat with Bing’s Andy McGovern about how they looked at this challenge. The following Q&A […]

Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social media engagement correlates to direct sales. In this episode of Here’s Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but […]

In the final installment of this 2-part edition of Here’s Why, Eric gives Mark more predictions about where he thinks Google is headed in 2015. Specifically, they talk about Google’s Knowledge Graph as it currently stands and the advances they believe will be made to it in the coming year. Eric also explains the methodology […]

UPDATE: For the latest on how Rich Answers such as Featured Snippets have grown in Google search over the years, see Featured Snippets: New Insights, New Opportunities In a test of over 850,000 search queries, we found that Google offered some form of rich answer (AKA a knowledge box) 19+% of the time. If you […]

UPDATE: For the latest on how Rich Answers such as Featured Snippets have grown in Google search over the years, see Featured Snippets: New Insights, New Opportunities In a test of over 850,000 search queries, we found that Google offered some form of rich answer (AKA a knowledge box) 19+% of the time. If you […]

In the first episode of this two-part edition of Here’s Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 […]

Get caught up! We have updated this study two more times since this was published. See the latest version: Google Indexing to Tweets Appears to Decline. Late on Wednesday evening (February 4th, 2015), Bloomberg broke the news of a new deal between Google and Twitter. The following day Search Engine Land’s Danny Sullivan put together an […]

In this episode of Here’s Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve […]

As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to a page that is otherwise invisible to Google can cause it to be crawled and indexed. The short story is this is: Yes, it might. [Tweet This!] In our two test samples, one […]