Eric Enge

Eric: Can you talk a little bit about your background Chad? Chad: Sure, it’s probably not the typical one. I’m not really “digital” or “social,” per se. I view myself as a communications professional who has simply adapted to the changing environment. I really cut my teeth in politics, working on local, state, and federal […]

More and more people are using smart mobile devices. That means an increasing amount of people will be accessing content on mobile apps. In this episode of Here’s Why, Mark & Eric rundown the fascinating insights of Google’s Webmaster Trends Analyst Mariya Moeva. Mariya told us the benefits that mobile apps can bring for a publisher, […]

On July 27th, Google made another major move related to Google Plus. In the coming months, you will no longer be required to have a Google+ account to use Google’s other services, such as YouTube. Their reasoning is covered in detail in a post by Google VP of Social, Photos & Streams, Bradley Horowitz, called […]

Now that Google has full, real-time access to all of Twitter, they must be indexing every tweet in Google search, right? Wrong! In this video see the results of the Perficient Digital study that looked on Google for 133,000 tweets from over 900 Twitter users. We gathered data on the level of indexation of tweets […]

Brandon Daniels is the communications manager at Marathon Petroleum Corporation, and is in charge of the corporate social media accounts for Marathon Petroleum. Today’s post is a transcript where Mark Traphagen and I interview him to learn the inner workings of Marathon’s social media strategy, so we can all learn from his experience there. Eric: […]

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect […]

Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to your visitors is key to preventing them from leaving, or bouncing from your site. In this episode of Here’s Why, Mark and Eric will explain what it takes to create a […]

Get caught up! We have updated this study since this was published. See the latest version: Google Indexing to Tweets Appears to Decline. Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal went live. Back on February 10, 2015, we took […]

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing importance of mobile apps. (Find out more about Mariya at the end of the interview.) Also, Mariya has provided a handy form for you to ask her questions about mobile apps […]

Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers, as well as countless advertisers and marketers. So while the barrier of entry to content marketing is low, being able to stand out from the crowd becomes harder and harder every […]

I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how an “old school” major brand moves into the social media age. (Get Wayne’s full bio at the end of this post.) Eric: Can you provide us with some background as to […]

As the business world becomes more and more digital and impersonal, companies can really benefit from adding a touch of humanity to their transactions. Domino’s Australia has been experimenting with personalizing their deliveries. In this episode of Here’s Why, Mark & Eric discuss how your company can benefit from a simple dose of humanity. Don’t […]