Are Links Still Important for SEO? UPDATE: For the latest version of this study go to Do Links Still Matter for SEO. You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the […]
Eric Enge
Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.
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Why You Need to Understand Rel=Canonical – Here’s Why #76
Uh oh! All three of our Musketeers claim to be the same person. What a mess! Sometimes Google finds itself in a similar dilemma. If you have very similar pages on your site, which is the real one that it should index? That is, which would be considered the canonical version of the page? In […]
Everything Mobile with Google’s John Mueller and Mariya Moeva – Virtual Keynote
Mobile, AMP, App Deep Linking, Voice Search and More Welcome to our third Virtual Keynote with Google! Also, check out our past Virtual Keynotes with Google’s Gary Illyes. Here’s the video of our #VirtualKeynote conversation with John Mueller and Mariya Moeva of Google. You’ll find a full transcript below the video. Eric: Hey, everybody. This […]
Why You Need to Understand the Hreflang SEO Tag – Here’s Why #75
Poor Eric! He’s trying to save the world in this Here’s Why video, but no one at the UN understands a word he’s saying! It may not be world-ending, but certainly frustrating for your users if they click a Google link and end up on the wrong language version of your site. Learn how to […]
What Was the Impact of Google’s Second Mobile Update?
On May 11, 2016, Google “finished” rolling out its second mobile rankings update. Today we’re publishing the results of our study to measure the impact of this new algo update. Google’s first mobile update was a big one, was this one as significant? To find out, we took a baseline measurement of over 18,000 mobile […]
Why You Need to Understand Rel=Prev/Next for SEO – Here’s Why #74
When you have a series of pages about the same product, category, or topic, it can cause problems for Google. The rel=prev/next link attribute can solve those problems. Find out why in this video, along with hints on how to properly use rel=prev next. Don’t miss a single episode of Here’s Why. Click the subscribe […]
How to Implement a Vary: User-Agent Header
Vary: User-Agent Video Tutorial Transcript Vary User-Agent headers are important when you implement a website that offers both desktop and mobile versions for its pages, and you decide which version of those pages to send to a user after detecting their user agent; we call this User-Agent Detection. You need to implement the Vary User-Agent […]
How to Build a Relationship With an Influencer
Relationship Building with an Influencer Transcript Today I am going to explain why you should build a relationship with an influencer, and how you do it. The first thing to understand is why are Influencers important to me? This is a pretty simple one. Influencers have, well, influence. If someone who is prominent in your […]
What Is Rel=prev/next and What Does It Do? with Gary Illyes of Google
In this excerpt from our recent Virtual Keynote on SEO Tags with Google Webmaster Trends Analyst Gary Illyes, Gary and Eric Enge talk about how Google views the rel=”prev” / “next” tag on web pages. View the segment below, or skip below the video to get a summary of the main points. Rel = “prev” […]
What Is Noindex and What Does It Do? with Gary Illyes
In our second Virtual Keynote with Google Webmaster Trends Analyst Gary Illyes, Eric Enge asked him about how Google treats various SEO tags. In this post I will summarize what Gary had to say about the noindex tag. You can watch the segment where this discussion occurs in this video: What is a noindex tag? […]
How to Implement a Rel=Alternate Tag
Rel=Alternate Video Tutorial Script Today I am going to explain how to implement a rel=alternate tag to support your mobile SEO efforts, and when you should use it. When Should You Use a Rel=Alternate Tag? If you’re setting up your mobile website as a separate sub-domain or sub-folder on your site, you’ll need to implement […]
SEO Tags with Gary Illyes and Eric Enge – Virtual Keynote 2
On May 5th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes. We focused on strategies for controlling page indexing, Google’s crawl, and overall site quality. Mark Traphagen then took us through a Q&A session with questions from the audience. Some key areas that brought out some gems include: How […]