Thanks for coming back to our partnerDRIVEN blog series. So far we’ve covered how to increase partner engagement, improve your partner program management, beef up your partner scorecard and make your partner marketing more effective. Today we’re going to talk about how to maximize your market development funds. Ready? Let’s go. Fact: Your Partners Need Help with Marketing When you sell through […]
Eric Dukart
Candid. Honest. Driven. Eric is an expert strategist for everything from startups to Fortune 500 companies, and it’s no surprise that he’s a hands-on guy who’s passionate about insights, problem-solving and all aspects of our client relationships.
Blogs from this Author
4 Keys to Effective Partner Marketing (partnerDRIVEN Series: Part 4)
Our partnerDRIVEN series is back with the latest trends in Partner Relationship Management (PRM), as well as best practices to increase partner loyalty and performance. We’ve talked about three ways to increase partner engagement, the four biggest challenges for indirect sales channels, and three signs your partner scorecard is underperforming. In today’s installment, we’ll share four keys to more effective […]
3 Ways Your Partner Scorecard May Be Underperforming (partnerDRIVEN Series: part 3)
Welcome back to our partnerDRIVEN blog series. We’ve been talking about the latest trends and best practices to boost partner loyalty and performance. So far we’ve covered three ways to increase partner engagement and the four biggest challenges for indirect sales channels. Up next: building a better partner scorecard. If you’re like many manufacturers, you’re keeping partner Key Performance […]
4 Ways to Improve Your Partner Program Management (partnerDRIVEN Series: Part 2)
Could you grow your partner network with better program management? Keep reading. With our partnerDRIVEN blog series, you’ll learn about the latest trends and best practices to drive loyalty and performance. In part 1, we talked about three ways to increase partner engagement: collaboration, accessibility and partner experience. In part 2, let’s tackle the four biggest challenges for […]
3 Secrets to Driving Partner Engagement (partnerDRIVEN Series: Part 1)
Got indirect sales channels? You’ve also got complex relationships and challenges – whether you’re in the manufacturing industry, wholesale trade, food service or agriculture. Your customer’s buying journey isn’t a straight path. It involves a lot more time, consideration and investment than most purchases – which makes collaboration critical between your organization and your channel […]
4 Steps to Successful Digital Marketing Integration
It’s time to align your digital marketing channels and devices with your marketing automation platform. Wouldn’t it be great if there was an “out of the box” solution to make this integration seamless? Unfortunately, it isn’t quite that easy. It takes thoughtful strategy, calculated decisions and a fair amount of work to make it successful. […]