Digital shelf development is supported by Product Information Management (PIM) systems . And they are evolving to meet the growing demands for efficient and effective online content generation across channels. Integrating Generative AI into your digital shelf is a significant advancement. This innovation transforms how retailers can transform the customer’s online experience, including subsequent reviews, […]
Brian White
Brian is a creative and collaborative leader able to leverage his deep IT background to architect and lead projects that unequivocally boost an organization's bottom line. His background covers more than 2 decades of software and web development, business analysis, data processing/ETL/Reporting/BI, software project leadership and management, and solution architecture. He lives with his two children in Kalamazoo, MI.
Blogs from this Author
B2B Commerce Strategy: 5 Ways Product Owner Drives Success
In the rapidly evolving landscape of B2B commerce, achieving success hinges on strategic prowess. As a Product Owner of one or more platforms in your company’s commerce ecosystem, your role in shaping the vision and effectively managing assumptions during projects or ongoing support is paramount. This guide will delve into the strategies to excel in […]
3 PIM Analytics Tools to Drive More Sales
Importance of Product Data in Driving Sales When you don’t have a storefront and a salesperson to do the talking, your product content has to be rich. So, your task is to reduce the uncertainty as much as possible. Remember, customers won’t always buy the better product; they prefer the product they better understand and […]
4 Crucial Truths of Global Delivery for B2B Commerce
B2B commerce websites are notably complex, so we are committed to leveraging world-class talent wherever it exists, even if their day ends when mine begins. “Good morning, good evening.” This is how many days start here at Perficient. During this call, technical leadership will learn whether the team could proceed as hoped overnight or if […]