Reflecting on this year’s InsureTech Connect Conference 2025 in Las Vegas, one theme stood out above all others: the insurance industry has crossed a threshold from AI experimentation to AI expectation. With over 9,000 attendees and hundreds of sessions, the world’s largest insurance innovation gathering became a reflection of where the industry stands—and where it’s heading.
What became clear: the carriers pulling ahead aren’t just experimenting with AI—they’re deploying it with intentional discipline. AI is no longer optional, and the leaders are anchoring every investment in measurable business outcomes.
The Shift Is Here: AI in Insurance Moves from Experimentation to Expectation
This transformation isn’t happening in isolation though. Each shift represents a fundamental change in how carriers approach, deploy, and govern AI—and together, they reveal why some insurers are pulling ahead while others struggle to move beyond proof-of-concept.
Here’s what’s driving the separation:
- Agentic AI architectures that move beyond monolithic models to modular, multi-agent systems capable of autonomous reasoning and coordination across claims, underwriting, and customer engagement. Traditional models aren’t just slow—they’re competitive liabilities that can’t deliver the coordinated intelligence modern underwriting demands.
- AI-first strategies that prioritize trust, ethics, and measurable outcomes—especially in underwriting, risk assessment, and customer experience. Without this discipline, most AI initiatives become expensive distractions masquerading as innovation.
- A growing emphasis on data readiness and governance. The brutal reality: carriers are drowning in data while starving for intelligence. Legacy architectures can’t support the velocity AI demands.
Success In Action: Automating Insurance Quotes with Agentic AI
Why Intent Matters: Purpose-Driven AI Delivers Measurable Results
What stood out most this year was the shift from “AI for AI’s sake” to AI with purpose. Working with insurance leaders across every sector, we’ve seen the industry recognize that without clear intent—whether it’s improving claims efficiency, enhancing customer loyalty, or enabling embedded insurance—AI initiatives risk becoming costly distractions.
The conversations at ITC and other industry events reinforced this urgency. Leaders consistently emphasize that purpose-driven AI must:
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Align with business outcomes. AI enables real-time decisions, sharpens risk modeling, and delivers personalized interactions at scale. The value is undeniable: new-agent success rates increase up to 20%, premium growth boosts by 15%, customer onboarding costs reduce up to 40%.
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Be ethically grounded. Trust is a competitive differentiator—AI governance isn’t compliance theater, it’s market positioning.
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Deliver tangible value to both insurers and policyholders. From underwriting to claims, AI enables real-time decisions, sharpens risk modeling, and delivers personalized interactions at scale. Generative AI accelerates content creation, enables smarter agent support, and transforms customer engagement. Together, these capabilities thrive on modern, cloud-native platforms designed for speed and scalability.
Learn More: Improving CSR Efficiency With a GenAI Assistant
Building the AI-Powered Future: How We’re Accelerating AI in Insurance
So, how do carriers actually build this future? That’s where strategic partnerships and proven frameworks become essential.
At Perficient, we’ve made this our focus. We help clients advance AI capabilities through virtual assistants, generative interfaces, agentic frameworks, and product development, enhancing team velocity by integrating AI team members. Through our strategic partnerships with industry-leading technology innovators—including AWS, Microsoft, Salesforce, Adobe, and more— we accelerate insurance organizations’ ability to modernize infrastructure, integrate data, and deliver intelligent experiences. Together, we shatter boundaries so you have the AI-native solutions you need to boldly advance business.
But technology alone isn’t enough. We take it even further by ensuring responsible AI governance and ethical alignment with our PACE framework—Policies, Advocacy, Controls, and Enablement—to ensure AI is not only innovative, but also rooted in trust. This approach ensures AI is deployed with purpose, aligned to business goals, and embedded with safeguards that protect consumers and organizations. Because every day your data architecture isn’t AI-ready is a day you’re subsidizing your competitors’ advantage.
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Ready to Lead? Partner with Perficient to Accelerate Your AI Transformation
Are you building your AI capabilities at the speed the market demands?
From insight to impact, our insurance expertise helps leaders modernize, personalize, and scale operations. We power AI-first transformation that enhances underwriting, streamlines claims, and builds lasting customer trust.
- Business Transformation: Activate strategy and innovation within the insurance ecosystem.
- Modernization: Optimize technology to boost agility and efficiency across the value chain.
- Data + Analytics: Power insights and accelerate underwriting and claims decision-making.
- Customer Experience: Ease and personalize experiences for policyholders and producers.
We are trusted by leading technology partners and consistently mentioned by analysts. Discover why we have been trusted by 13 of the 20 largest P&C firms and 11 of the 20 largest annuity carriers. Explore our insurance expertise and contact us to learn more.
