In the latest episode of the “What If? So What?” podcast, Jim Hertzfeld had the pleasure of speaking with Efi Pylarinou, a renowned FinTech expert, speaker, and author of The Fast Future Blur.” Efi shares her journey from Wall Street to becoming a leading voice in financial technology and innovation. The conversation covers a wide range of topics, including the concept of everywhere banking, the impact of AI, and the future of financial services.
Efi Pylarinou’s career has taken her from the cutthroat world of Wall Street to the serene landscapes of Switzerland. With a background in traditional financial services, Efi has witnessed firsthand the transformative power of technology in the industry and emphasizes the importance of adapting to new tech cycles and the challenges posed by legacy systems.
One of the key topics Jim and Efi discuss is everywhere banking. Efi explains that financial services are no longer confined to physical branches or mobile apps. Instead, banking can be integrated into commerce sites, travel platforms, and educational portals. This shift is driven by advancements in technology and changing consumer expectations.
Efi also highlights the critical role of AI in financial services. While AI is not new, recent advancements have opened up new possibilities for intelligent banking. However, she stresses that simply using AI as a tool is not enough. Businesses need to adopt an AI-native mindset to truly harness its potential.
Another significant trend is the evolution of digital identity and blockchain technology. Efi talks about how these innovations are revolutionizing the way we think about money and financial transactions. With more than 90% of central banks exploring digital currencies, the future of money is poised to change dramatically.
Listen to the full episode to stay updated on the latest trends in FinTech and financial services.
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Meet our Guest
Efi Pylarinou, Top Global Tech Thought Leader On FinTech
Dr. Efi Pylarinou is a seasoned Wall Street professional and ex-academic who has become a Top Global Fintech, Linkedin, and Tech Thought Leader. Author of The Fast Future Blur, she’s also a domain expert with a Ph.D. in Finance, founder of the Financial Services Intelligence Hub, a prolific content creator, and Faculty at Fast Future Executive.
Connect with Efi
Meet the Host
Jim Hertzfeld is Area Vice President, Strategy for Perficient.
For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.
