In 2025, communications, media, and entertainment companies are continuing to focus on shared goals and strategies to drive innovation, improve customer experience and reduce operating costs. The most successful companies in the industry are not doing it alone – they’re working with trusted advisors in the IT space to strategize and implement the most effective solutions.
Our expertise in the communications, media, and technology (CMT) industry has been growing and strengthening due to extensive work with clients in the space and investment in cutting-edge technology. As a result, Perficient has once again been recognized by a leading global technology research and advisory firm’s report highlighting notable telecom, media, and entertainment industry consultancies in the U.S. and Europe.
“As communications and media companies are looking to leverage AI, IoT, Cloud, augmented experiences and more, Perficient is partnering with them to consistently deliver positive results.” Kevin Colletti, Director of Strategy and Communications + Media + Technology Industry Lead, Perficient.
Experts Guiding the Transition from Telco to Techno
Perficient is not only closely watching but actively participating in the major shift from “Telco to Techno,” which involves the evolution from telecommunications to technology that many of the leading brands are experiencing. Business model shifts and expansions into new markets are calling for the full range of support from Perficient’s end-to-end capabilities and leveraging expertise in other industry verticals.
Open Partner Ecosystems and 5G
Specifically, open partner ecosystems are changing the game, especially with the evolving technology making it possible for telecom operators to use different suppliers for multiple parts of the network. With many companies starting to decouple infrastructures and service layers, this has led to many new opportunities. Perficient is supplying what these organizations need to take advantage of expanded network access and new revenue streams and build sustainable growth.
While the road may be longer and more winding than expected, achieving near-limitless connectivity will pave the way for new services and innovations. To reap these benefits, telecommunications will need a trusted partner who can guide them in efforts like exponentially increasing network capacity, improving data throughput and spectrum, and reducing latency and energy consumption.
AI-Enabled Immersive and Personalized Customer Experiences
When it comes to curating content and providing excellent products and services to customers, personalization and immersive experiences are important differentiators. Customer experiences can be made stronger by better understanding the target audience, gathering and analyzing data on their behaviors and preferences, and using those insights to refine offerings and journeys. Personal touches can be made across their experiences, from products and services recommendations to their interactions with customer service. In return, loyalty will strengthen in a customer base that has high expectations.
To do this more effectively and at scale, organizations in the industry are delving into how AI can enable more immersive and personalized experiences. Across industries, we’ve developed GenAI solutions that ensure the consumer feels heard, seen, and understood. By leveraging AI foundation models, we’ve created virtual assistants that mine a library of ingested documents and return tailored, reliable answers based on the customer’s plan. Further, we’ve integrated virtual assistants into websites that help narrow search results and navigate visitors through their buying journey to increase conversions and customer satisfaction.
With the pace at which telecom, media, and entertainment companies are expanding, there’s no shortage of work that needs to be done. Learn more about Perficient’s communications, media, and technology expertise.
