As we celebrate International Women’s Day, it’s fitting to shine a spotlight on women who exemplify resilience, leadership, and empowerment in their professional journeys. Susan Welton, a seasoned marketing manager at Perficient, embodies these qualities and more, leaving an indelible mark on the technology and marketing landscape, and stands as a shining example of Women In Technology at Perficient.
Innovation Starts Within
Susan’s tenure at Perficient has been defined by her steadfast commitment to refining established processes and introducing new ones, when necessary, especially in the rapidly evolving landscape of the tech industry.
Beyond traditional marketing roles, Susan’s influence resonates throughout the organization. As a passionate advocate for process refinement and innovation, she has spearheaded initiatives focused on elevating communication and collaboration.
One notable contribution is Susan’s role in crafting go-live and win announcements to be shared with partners. Taking the initiative to learn Eloqua, she utilized the platform for these announcements, later transitioning the process to Salesforce. Collaborating with the creative team, she developed a template for sharing these stories via LinkedIn, expanding the reach beyond partners to a wider audience. This innovative approach has now become a company-wide practice.
The ripple effect of Susan’s initiatives extends beyond individual projects, laying the groundwork for broader adoption of similar strategies across Perficient. Through her proactive stance on process optimization and effective communication, Susan has not only driven meaningful change, but has also established a precedent for fostering a culture of excellence at Perficient. Her leadership and innovative spirit continue to inspire positive transformations across the organization.
Forging the Path: The Essence of Leadership
As a leader, Susan actively pursues personal growth and development, embracing opportunities such as Perficient’s “Leading with Impact” program to hone her leadership skills and adapt to industry changes. Through this transformative journey, Susan emphasizes the importance of relationship building, communication, and continuous learning as essential pillars of leadership excellence.
Susan stands as a beacon of leadership, mentorship, and inspiration within her professional community. She is also recognized for her exceptional contributions in the realm of marketing and her journey epitomizes resilience, determination, and an unwavering commitment to excellence.
When reflecting on her role in inspiring and empowering other women, Susan highlights the significance of recognition and representation. As a recipient of the 2023 “Excellence Award” from Perficient, Susan acknowledges the importance of celebrating women’s contributions in traditionally male-dominated industries. When asked how she sees her role inspiring and empowering other women, both within your professional sphere and in your personal life, Susan says,
“In 2023, I was honored to be recognized by Perficient as a 2023 Excellence Award winner just one of 35 from more than 7,500 colleagues across the globe. This award recognizes individuals who embrace Perficient’s six core values – Integrity, Innovation, Clients, Collaboration, People, and Pride – and make a true difference in our global organization. Many other women across Perficient were award winners as well. In what is traditionally a male-dominated industry, when women are recognized for their contributions, it raises us all. I hope my professional success encourages my daughter and my nieces to take risks and try new things. They are only limited by the constraints they put on themselves.”
For those aspiring to follow in her footsteps, Susan offers invaluable advice rooted in her own experiences. She encourages individuals to embrace growth opportunities, challenge the status quo, and prioritize relationship-building in their professional endeavors. Susan’s unwavering commitment to personal and professional growth serves as a guiding beacon for aspiring leaders navigating their own career paths.
Celebrating Women’s Excellence: Susan Welton’s Inspiring Path in Technology
As we celebrate International Women’s Day on March 8th, Susan Welton’s journey serves as a testament to the transformative power of resilience, determination, and commitment to excellence. Her unwavering dedication to empowering women in technology paves the way for a future where aspirations know no bounds.
This article is part of an ongoing series dedicated to highlighting exceptional women in technology at Perficient.
Join us in celebrating their achievements and inspiring the next generation of trailblazers. Explore more about Perficient’s Women in Technology here.
