The Road to Revolutionary Automotive Commerce: Discussion with Justin Racine

Revolutionizing the Road to Modern Automotive Commerce

I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how:

1. Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups.
2. Immersive experiences are becoming more critical for consumers, allowing them to touch and try products before making a purchase.

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Overall, the discussion highlights the need for the automotive industry to adapt to changing consumer preferences and embrace technology to enhance the buying and ownership experience.

In the next few weeks, I will be diving deeper into these conversations with our experts to learn more about how we can improve customer experience and loyalty in the automotive industry. Stay tuned!

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