It is estimated that by 2040, 95% of purchases will be facilitated by ecommerce. However, manufacturers are hesitant to embrace this digital transition due to complex product data, although it is vital. By connecting content and commerce in manufacturing, you not only enable your business to obtain and retain customers but allow your internal teams to grow and scale their business. Take a deeper dive into the benefits of a content and commerce connection on August 18 at 1 PM ET during our master class with masterminds with Karie Daudt, Director of Commerce Strategy at Perficient, and Bryan Beardall, Director of Program Management at Honeywell Advanced Materials!
Learn about Success at Honeywell
During our work with Honeywell, we focused on continuing its digital maturity by having conversations about harnessing the benefits of Adobe and creating a successful commerce strategy. This included looking at successfully optimizing the data-to-content journey because manufacturers must create personalized product content for buyers. We know that properly translating raw data to content will enhance brand identity, increase sales, provide accurate information to keep buyers engaged, and positively impact marketing and SEO to drive customer interaction. Just check out our manufacturing guide.
Key Takeaways
In this webinar, we will discuss the work we have been doing with Honeywell over the last year and much more, including:
- An in-depth analysis on the necessity to build out a content and commerce experience to increase conversions, scale business, and avoid being the last to digitally mature.
- Step-by-step on how to develop content into real cash value by delivering the customer the right information at the right time during the buying journey.
- The insane findings on leveraging the right technology to enable your teams and customers.
Seamlessly blending content and commerce is imperative to digitally mature. So, join us on August 18 at 1 PM ET as we discuss how Honeywell obtained the best net promoter score and increased conversions. You will learn about the challenges Honeywell faced, how they overcame them, what was learned, and ultimately how it led to their success. Register today and join the conversation about Demystifying the Value of Content and Commerce for Manufacturing.
