With digital technology quickly changing the rules of customer engagement, the stakes are high for B2B companies. Your customers don’t differentiate between the experiences they have in their personal lives and how they do business in their professional lives.
Your competition isn’t your only competition. You’re also trying to keep up with the Amazons of the world.
Some ways customer expectations are affecting B2B business:
89 percent of B2B consumers expect companies to understand their unique needs and expectations
80 percent of B2B customers expect companies to interact with them in real time
What are you doing to stay ahead of customer expectations in your industry? And how can you take advantage of this current climate to become a leader?
Join our webinar tomorrow, March 7, to learn:
- How to identify where you are in your own digital journey
- How to apply “fast follower” principles and a proven framework to accelerate change
- Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity