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Customer Experience and Design

Building a Foundation of Habit-Forming Telehealth Technologies

Changing healthcare from the outside-in requires you to develop solutions that are a right fit for your patient population. This is a tall order given the relative infancy of telehealth programs. Many organizations are still thinking about this from an internal perspective by saying, “we have a traditional prescription program, let’s put that online. We have a traditional bill pay program, let’s put that online as well. We can call all of these things ‘telehealth.”

However, the future of telehealth is much bigger than making your current process and procedure electronic. You are being called upon to re-imagine the way that care is delivered. Even more, you are asking patients to take this leap of faith with you. How is this done? It’s done by creating habit-forming technologies that patients will readily adopt because it solves an existing problem that brick-and-mortar care cannot. The empathy for the experience of the patient is the foundation upon which telehealth solutions are built.

The key here is to listen first and then develop a content strategy that is informed by the data you find – but always listen first! In doing so, you will create technologies that are specifically tailored to the healthcare of the future.

Learn more by downloading our guide, 3 Key Strategies for Telehealth Adoption.

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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