Posts Tagged ‘social listening’

Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]

Changing healthcare from the outside-in requires you to develop solutions that are a right fit for your patient population. This is a tall order given the relative infancy of telehealth programs. Many organizations are still thinking about this from an internal perspective by saying, “we have a traditional prescription program, let’s put that online. We […]

A couple of weeks ago, I took an in-depth look at the second of three critical themes for success in the digital age, as identified by McKinsey & Company through interviews with 20 pharma executives: It is time to reimagine them as solutions companies, not asset companies. In today’s post, I’d like to take a […]

It’s not easy to sift through and make sense of the vast amount of data posted each day by patients or their caregivers via social media. When it comes to unstructured data (e.g., abbreviations and acronyms), it’s even more difficult. However, it’s critical to evaluate the constant chatter to help detect or prevent possible issues, […]

Since the infamous Kim Kardashian Instagram post went up and the FDA issued a Warning Letter to Duchesnay, the company she was representing, a couple of things have happened. For one, Kim has issued a corrective post (i.e., ad), which outlined the safety information for Diclegis, the medication for morning sickness she is promoting. And, […]

  If you visit the Gloucester Police Department’s Facebook page, you’ll notice their posts from September 16th and 18th received thousands of likes, shares, and comments. That’s for good reason. On September 16th, the department called out five pharma CEOs with the highest salaries and urged readers to contact them and ask what they’re doing […]

  Digital transformation (DT), the concept of leveraging digital technologies to engage with constituents (e.g., customers, patients, employees, or partners) is vital in today’s world. The audience you’re targeting expects communication to be easy and information to be readily available at any time. If they can’t get what they want from you, they’ll go somewhere […]

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

The past year was very busy for the Perficient Financial Services team, and our blog reflects the time and hard work our group has put into sharing our business and technical knowledge. Throughout a year of banking technology innovation, increased regulatory pressure, and a renewed focus on growth and customer engagement, we’ve worked to keep […]

Bank Marketing Buzzword of the Year – Big Data One of the hottest terms in IT circles during the past 2 years has been “big data”.  While many pundits will tell you that big data is all about processing data that has a combination of Volume, Velocity and Variety for everything from log file management […]

While social media can have a large impact on the sales and marketing side, I believe the largest potential for this type of technology lies in customer service.  Like any customer service endeavor, it takes effort to address issues as they arise.  This effort can be categorized in two ways: listening and responding. Listening Most banks […]