Digital transformations, no matter how well planned, develop gaps or fail to cover existing ones. This is natural: companies constantly battle systemic complexities acquired across organizational silos over many years. Introducing a transformation amid all this can be daunting. “Journey mapping” drives insight by simultaneously looking down into each organizational silo and seeing across to where portions of those silos can open to allow in other perspectives. The below infographic takes a look at the 7 benefits of customer journey mapping and shows the importance of journey mapping for digital transformation success.
