I recently read an article that I think really puts the right focus on digital initiatives which is a great response to the question “You’ve started your digital transformation journey, so now what?” The article hits several notes that are well-known to folks that have read my articles before.
- Customer experience is a primary focus.
- Your business must learn to adapt to a changing technology landscape but…
- It isn’t (all) about the tools, especially at the beginning. It’s about how you change your business to support digital initiatives. It’s about aligning your people.
- And the first thing to do is to get those people talking and figuring out your direction. As I said in a recent webinar (slides), at the beginning of navigating your digital strategy you must lead a conversation that includes business leaders, IT, and the C-suite to chart where you’re going (and how to figure out whether you’ve gotten there or not.)
- Lastly, when it comes to developing your strategy you’re goal might not involve replacing everything. Sure you might trim a bit but you’ll also build on the strengths you have.
References
“Putting ‘Digital’ In Perspective” by Jaisundar Venkat
