Consumers today are more demanding than they ever have been before. They expect conveniences, easy access, choices and leverage the internet to find the best value. Regardless of the industry, consumers are drivers of change and organizations are identifying ways to connect with consumers and deliver a top-notch customer experience. Healthcare marketing executives need to refocus their initiatives to put the customer first not the campaign.
In the healthcare industry, healthcare consumers are experiencing a rapid pace of change. Government regulations are helping to transform the industry and healthcare consumers are seeing the benefits and challenges that often accompany change. Healthcare consumers are beginning to blur the line between retail and healthcare and are demanding a similar experience. Price transparency, personalization and omin-channel to name a few. One of the many challenges within healthcare is not the amount of data, but the location of the data and the need to keep patient data private and secure. Healthcare organizations have access to more data than they know what to do with, the problem is that data is often located in several disparate systems, making it nearly impossible to get a complete patient view.
Turning data into knowledge is critical to the success of any organization and this is especially true for healthcare. Data can generate actionable insights to improve the overall customer experience and can be leveraged to engage and empower healthcare consumers – resulting in better patient outcomes for individuals and populations. Healthcare marketing executives are leveraging digital strategies, already used in the retail industry, to connect and empower healthcare consumers and create an individualized experience outside of the traditional care setting.
If you are interested in learning more about digital strategies in healthcare and the impact data can have on your organization join us for a complimentary networking event. This event is for healthcare marketing executives responsible for hospital marketing, advertising or community engagement. Chris Bevolo, Author of Joe Public Doesn’t Care About Your Hospital; Melody Smith Jones, Manager of Connected Health at Perficient and Jason Rushforth, Vice President of Industry Solutions at Oracle will lead a discussion on how hospitals can orchestrate individual interactions with customers, facilitate, customize and expand customer outreach and use leverage online tools to support patients after discharge.
Date: Wednesday, May 27
Time: 12:00PM(noon) – 2:00PM CST
Address: Marriott Oak Brook, 1401 W 22nd St, Oak Brook, IL 60523
