At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud. Throughout the day IBM is releasing more information about what is in the Marketing Cloud. Here is what I learned just now.
IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer ID across all platforms, a new budget planning application and an easy to use data exchange facility.
Marketing Cloud will be available in several editions including the following:
- B2C Standard will include essential marketing features including the new Journey Designer
- B2C Advanced will have the standard features plus new features like Journey Analytics, Budgeting and Planning and more
- B2B Standard is similar to B2C Standard but will focus on the needs of B2B marketers.
- B2B Advanced will focus on the needs of B2B marketers.
IBM hasn’t announced specific pricing yet, but it will be based on the number of users and a number of events. Users would be marketing people that access the system directly. Events would include things like email messages, push notifications, etc.
IBM is planning to release the first Standard versions this summer (2015) with the Advanced versions coming later in 2015.
For data exchange, IBM is focusing first on exchanging data between its own systems and its partners’ systems and will then expand to other platforms over time. Integration with Google Analytics and Adobe Analytics is in the plan.
