Mobile is one sticky form factor. So sticky that many states are finding it necessary to legislate people out of using their phones while driving. In other words, the mobile experience is so compelling that some people literally won’t put down their phones unless you make using them illegal.
Meanwhile, intranets have traditionally struggled with user adoption. I’m fairly certain every successful intranet project known to man has featured a “user adoption” component meant to help people understand when, where, how and why to use their intranet for actions beyond looking up the daily cafeteria menu. This still holds true, almost twenty years since the first intranets sprung up from the ashes of Gophers and fileshares.
Mobile works.
Intranets… need work.
So why not use mobile apps to engage your erstwhile intranet users?
In my latest post over at CMSWire, I’ve outlined a (very plausible) scenario whereby the groundswell of user preference for mobile form factors could– and perhaps, should– spell doom for the concept of the enterprise intranet. This is “digital transformation” writ large for employee productivity.
It’s a heady mix of mobile’s engaging (even addictive) UX, service-oriented architecture, software as a service (cloud/SaaS), and forward-thinking embrace of technology and consumer trends. And you can just about pull it off with today’s technology.
Curious? Go check it out.
