Every marketer knows that today’s customer has more choices, is better informed and more empowered than ever before. And, as marketer’s that requires us to create experiences our customers find amazing. But, how do you define, plan and create any kind of transformation when you are not sure where you are? How do you communicate the value to your stakeholders? How do you react to the fluid demands of your customers?
Ideally, the first step in any transformation is to assess where you are and then take actions to create memorable, engaging and amazing customer
experiences.
To help support the customer experience journey, Perficient has developed a 5-minute online self-assessment examining the seven dimensions of customer experience maturity and provides a general understanding of a company’s customer experience capabilities.
You can click here to take the assessment and you will receive a copy of the assessment results after the results are compiled. In addition, you will be entered to win an Apple Watch when released.
Don’t forget to stop by booth #914 at Adobe Summit, where we invite you to find out more about the journey to CX excellence. See you in Utah!
CX Maturity Step 1: Knowing Where You Are
by Beth Martin on March 6th, 2015 | ~ minute read
