Retailers understand customer loyalty and they understand the importance of predicting and 
motivating customer behaviors. With a continued focus on providing low-cost and high-quality care, the healthcare industry has been looking to the retail industry for ways to engage and empower consumers.
Healthcare has learned valuable lessons from retail, including how to use the retail setting as a medium for providing care and how to engage consumers outside of the care setting through the use of technology. Many times, what is neglected when assessing retail industry tactics is their core competency of using data insights to motivate and incentivize changes in consumer behavior. Retailers typically do a good job of using collaborative tools to engage consumers and gain valuable intel to improve customer experience.
Healthcare organizations are recognizing that understanding consumer data is at the heart of driving loyalty and improving consumer health and wellness decision-making. Establishing a single source of truth with consumer data enhances the consumer experience and generates insights to determine the next best in any multichannel experience.
Join Perficient for an educational webinar on Tuesday, March 31st. Our healthcare and retail experts will demonstrate how data can be leveraged to:
- Transform passive recipients of care into active participants in care
- Mass customize messaging aligned with population health initiatives
- Achieve outreach objectives that convert unknown consumers into patients/members
- Enhance care and lower healthcare costs
- Achieve business objectives
[pardot-form id=”34928″ title=”Healthcare: 2015-3-31: Webinar: A Real Retail Strategy for Healthcare”]
