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Customer Experience and Design

Transform Unstructured Healthcare Data Into Key Patient Insights

The transformation of the healthcare industry from a fee for service model to a value-based care model will only succeed if healthcare providers are able to generate a complete, 360 degree view of the patient. In a Transform Unstructured Healthcare Data Into Key Patient Insightsrecent blog Stephanie Banks, Senior Marketing Manager at Perficient, talks about how the importance of leveraging technology to uncover value in healthcare data:

Healthcare companies in the digital age are now responsible for vast amounts of data. This data is created and acquired on a daily basis, and the volumes are increasing substantially with each patient visit or interaction. Some information is stored in pre-determined, structured fields within Electronic Medical Records (EMR), claims or financial systems and is readily accessible with traditional analytics. Other information, such as doctor’s notes, patient surveys, call center recordings and diagnosis reports is saved in a free-form, textual format and is rarely used for analytics due to the limitations of traditional business intelligence solutions.

Experts suggest that up to 80% of enterprise data exists in an unstructured format, which means a large majority of critical data isn’t being considered or analyzed. Without accounting for this significant percentage of available information, healthcare organizations will find it challenging to make accurate and well-informed decisions that impact patient care and organizational operations.

Join Perficient for a webinar on January 20th, to discover how technology can help transform unstructured data into better healthcare outcomes.

[pardot-form height=”800″ id=”34190″ title=”IBM: 2015-1-20: Webinar BLOG form: IBM Watson Content Analytics: Discover Hidden Value in Your Unstructured Data”]

 

 

 

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Kate Tuttle

Kate Tuttle is a senior marketing professional with more than 13 years of marketing experience in both B2B and B2C environments. She has more than 7 years of healthcare industry experience and is passionate about technology and its impact on consumer experience.

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