Anemic IT Growth or Budgeting Shift?

ZDNet reports on a recent Gartner report of 2015 IT budgets. They call it, “IT Spending for 2015 Anemic amid Digital Shift.” Here’s the breakdown on who creates vs who approves the IT budget:

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I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s one telling piece of information in the ZDnet article.

The upshot: Spending on digital innovation will be funded outside of the IT budget.

So yes, spending is anemic within IT, but that doesn’t necessarily mean spending on digital transformation is anemic. This is inline with what I’m seeing when talking to our clients. Chief Marketing Officers, Directors of Digital Marketing, and other key leaders have more spending dollars and more accountability. That’s why we see them talking to consultants who deal with more than just branding. From what I see, this will accelerate in 2015. We will spend more time talking to both marketing and IT in this digital transformation.

So, three cheers for 2015. By all accounts, it’s going to continue to be quite a ride.