This past week, we announced that we have officially joined the Grocery Manufacturers Association (GMA), a leading association representing the interests of the consumer packaged goods (CPG) industry, as an associate member. In conjunction with this membership, one of our experts also holds a seat on the Associate Member Council.
This is great news for our Consumer Markets practice, and it’s something that we’re really excited about, since our team regularly:
- Shares our expertise and insights with CPG leaders and decision makers at a wide range of targeted events and conferences.
- Engages in solutions-driven dialogue around the most pressing issues facing the industry, including consumer engagement, operational excellence, information management and retail and consumer markets strategy.
- Analyzes how the new ‘connected consumer’ is leveraging greater access to information to select products, compare prices, select vendors, and also form their own impressions of brands.
- Addresses pressing industry and enterprise-related challenges, including those dealing with business intelligence and process management, customer and consumer experience, enterprise performance management, Big Data, digital marketing and the “connected consumer.”
- Works with Fortune 1000 Retail and Consumer Products companies to identify strategies and deploy top technology solutions to drive enhanced, efficient consumer engagement.
The Future is Digital
Becoming digital is the surest way for you to understand your customers' needs and meet their expectations. Learn how Perficient can help anticipate what's ahead for you and your customer with a digital strategy centered around empathy, alignment, and agility.
Michael Forhez, director of our Consumer Markets practice, summarizes our team’s approach to how we consult our clients with the new consumer marketplace at the forefront of our thinking:
“Consumers expect stellar experiences while interacting with the brands they know and trust,” says Forhez. “To keep pace with these ‘always-on’ consumers, enterprises must transform unprecedented data complexity into operational simplicity while generating the rich insights and service responses that delight even the most demanding consumers.”
Michael Forhez will be at the 2014 GMA Leadership Forum, which is coming up soon: Aug. 22-24 in Colorado Springs, Colorado.
