Are you going to IBM's Digital Experience Conference?

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Next week (July 21, 2014), IBM’s yearly Digital Experience Conference will be in full swing.  In the past this conference has been called “Exceptional Web Experience” and “Portal” conference and the new name reflects not only the market changes taking place, but also IBM’s approach to the market.  The market is no longer a “Portal” market or even just a “Web” market.
I think that “Digital” explains that we are focused on more than just the web.  We have to be just as concerned with other channels, such as mobile, kiosk, TV, game console, etc).  And “Experience” broadens the scope to include customer experience, employee experience, patient experience, member experience, and so on.  So Digital Experience is a good name for this conference.

The focus of the conference naturally is on IBM’s Digital Experience products like Customer Experience Suite, Employee Experience Suite, WebSphere Portal, WebSphere Content Manager and some Connections.  We expect to hear about all the new features and capabilities in the latest versions of these products.  Equally important, we will hear from IBM customers about their experience implementing and using these systems in real world scenarios.
Likewise, many IBM Business Partners are invited to speak at the conference.  This year Perficient will be presenting four sessions overing a wide variety of topics including Personas, Customer Engagement, UI Design, and Healthcare Portals:

• Monday July 21 @ 1:45: BUS -G02: Using Exceptional Digital Personas to drive Revenue by Mark Polly (Perficient)
• Tuesday July 22 @ 3:15: BUS -S03: Consumer Engagement with Florida Blue and Exceptional Digital Experiences by Phani Kanakala (Florida Blue) and Glenn Kline (Perficient)
• Wednesday July 23 @ 1:45: TECH-D17: Abstracting the UI Layer For WebSphere Portal by Brad Nunnally (Perficient) and Shyam Sunter (Perficient)
• Wednesday July 23 @ 3:15:  BUS -G09 Healthcare Portals: 5 Core Practices to Make a Great Digital Experience by Mark Polly (Perficient)

We promise you will learn something important, so come out and attend the sessions.  Then let us know you read about them on this blog.  See you in Anaheim!