Consumer shopping behaviors and expectations are rapidly resulting in a redefinition of the shopping experience. Consumers are given more choices in the ways they engage with brands and enabling them to shop in a variety of different ways at every stage of their shopping journey. In response, retailers need to personalize the consumer experience with their marketing campaigns and promotions based on individual shopping behaviors.
Are you prepared?
Consumers are spending less time in shopping in stores, even though 72% of purchases were in-store in 2013[1]; they are shifting more and more of their retail dollars to the web. Due to this, retail chains have had to reinvent their investment strategy and store roles in e-commerce. Consumers are more likely to do business with brands that allow them to control the experience – where, when and how they interact.
Perficient and IBM® conducted a webinar to discuss the retail industry and how to create a seamless omni-channel retail experience. In order to be competitive in today’s industry, consumers need to be able to interact with a brand in any combination of channels. This can only be done if all systems are integrated with each other no matter the channel the consumer interacts with. Our industry experts share successful solutions that streamline operations for large retailers and increase capabilities with IBM’s® Sterling Order Management software.
To learn more about how to create a seamless omni-channel retail experience and view this on-demand webinar, click here.
[1] Source: IBM IBV 2014 survey, n=30,554. Year on year comparisons include 13 of 16 surveyed countries.
How to Create a Seamless Omni-Channel Retail Experience
by Heather Bowman on May 19th, 2014 | ~ minute read
