Thanks to Sharon Suchoval for pointing me to this. Unless you’ve been hiding under a rock, anyone close to Marketing knows that the digital migration has unleashed a sea of change in the Marketing Department and the CMO. The Oracle Social Spotlight has an article about 5 Things That Should Be Keeping CMO’s Up at Night. It’s a somewhat light hearted post on a potentially heavy topic. I’m not going to reveal everything but let me give you the five things. They are sufficiently crpytic to make you want to read the whole thing.
Seriously, Am I Going to Be in Charge of EVERYTHING Now?What Do My Customers and Prospects Want From Us?
How Am I Going to Cope with Being a Media Company?
What Tech Am I Supposed to Invest In?
What If I Pursue a Strategy and Then Everything Changes?
Notice how at least 4 of the items above have almost nothing to do with the previous CMO job description. The CMO gets to develop a group that’s part content king, part quant, and part techie. All that’s on top of the creative and PR activities that remain a key part of marketing.
