The Business of Social Business

Choosing a Global Software Development Partner to Accelerate Your Digital Strategy

To be successful and outpace the competition, you need a software development partner that excels in exactly the type of digital projects you are now faced with accelerating, and in the most cost effective and optimized way possible.

Get the Guide

IBM recently published a paper called “The business of social business: What works and how it’s done.”  It driven by a survey of 1,160 business and IT professionals to understand how organizations leverage social technologies for business objectives.  It provides a great look into the current state of social business.  Some of the highlights are:

• Research found the value of social business increasing within an organization. As a result, 46% of the companies surveyed increased their social business investments in 2012.
• Companies that are emerging as social business leaders are applying the technologies to drive customer-facing activities such as lead generation, sales and post-sales service.
• Yet despite the accelerated adoption of social technologies, middle managers who are being called on to implement these technologies are facing challenges. Two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their

The full article is available at http://ibm.co/UyAqw0.