IBM recently published a paper called “The business of social business: What works and how it’s done.” It driven by a survey of 1,160 business and IT professionals to understand how organizations leverage social technologies for business objectives. It provides a great look into the current state of social business. Some of the highlights are:
- Research found the value of social business increasing within an organization. As a result, 46% of the companies surveyed increased their social business investments in 2012.
- Companies that are emerging as social business leaders are applying the technologies to drive customer-facing activities such as lead generation, sales and post-sales service.
- Yet despite the accelerated adoption of social technologies, middle managers who are being called on to implement these technologies are facing challenges. Two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their
The full article is available at http://ibm.co/UyAqw0.
