Gartner Magic Quadrant for Web Content Management 2012

Gartner recently issued their 2012 version of the Web Content Management Magic Quadrant.  This year’s version looks similar to last year’s version with Oracle, SDL, SiteCore, Adobe, HP (Autonomy), Extron, and OpenText all making the Leaders quadrant.  IBM and Microsoft are in the Challengers quadrant once again.

You can see the entire report on Gartner’s reprint site.  If you are not familiar with Gartner’s Magic Quadrant reports, they basically group vendors into one of four quadrants based on a variety of factors.  In addition, the report also highlights each of the vendor’s strengths and weaknesses.

Some notable changes in positions include:

• HP acquired Autonomy, yet the ranking for HP has moved down from 2011.  Gartner recognizes the power of the IDOL platform, but questions HPs clarity in its vision and strategies in this space.
• Adobe , SDL and SiteCore moved up in the Leader quadrant.  Gartner sees each vendor as a strong player in the WCM space.
• Ektron moved from the Visionaries quadrant to the Leaders quadrant.  Ektron has been increasing its presence in larger companies, while in the past they focused more on the small and midsize company segments.

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Oracle has continued to improve its WCM suite called Oracle WebCenter Sites.   Sites also compliments Oracle’s ECM suite (Oracle WebCenter Content) nicely. Oracle recently acquired a cloud based social platform (Vitrue), so it lags behind some of the other vendors in the social integration space.

IBM and Microsoft both tie their WCM products with their Portal products, which tends to hurt them when comparing to  pure WCM solutions.  However both vendors rate very high in the horizontal portal market.

While Microsoft SharePoint doesn’t have the powerhouse WCM tool, it does cover the basics well and does an excellent job of document collaboration.

IBM actually sells its WCM product as a standalone tool, but it is so often bundled with WebSphere Portal, that the standalone product often gets overlooked.  IBM has made “Customer Experience” the center piece of their strategy, which takes a broader view than just WCM.