Elizabeth Dias just posted on social banking and where it could be heading. She has a start on the subject although there’s a lot to talk about in that area. I’ll be posting here and on the financial services blog about a variety topics related to social banking. Feel free to check out the post. In the meantime, here’s a snippet.
many traditional forms of marketing have been tossed to the wayside. In response to these changes in corporate communications, financial services firms and banks must find new ways to connect with customers in an evolving and competitive marketplace.
Companies like HSBC, Bank of America, Regions, and American Express are doing just that – applying digital strategies to extend the customer banking experience. Before I go into how financial services and banks are merging technology and social strategies for the banking experience, I thought I would explain why it should be top-of-mind for technology strategists and banking executives.
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What Role Does Technology Play?
To better align with a social banking-services model, financial institutions and bank executives must adopt not only the right corporate strategy, but the right technology to support a strategy that embraces these tools that drive results, deliver value and help measure success.
Inspired by ideas like CRED, a proprietary financial credibility score developed by Brett King, CEO of Movenbank, financial institutions will continue to find new ways of adopting technology to support growth and enable productivity in a customer-centric banking landscape.
Go to the Financial Services Blog for the entire post with pictures……
