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Digital Transformation

IDC Names IBM Worldwide Market Share Leader in Social

It’s a few weeks old but IBM had a press release about being the worldwide market share leader for social platforms. What I would be interested to know is how IDC scopes social platforms.  Is it the social networking tools created by IBM, Microsoft, Oracle, Jive, Telligent and others?  Does it include instant messaging?  Does it include wiki’s, blogs, and other more individualized tools?

IBM (NYSE: IBM) today announced that IDC ranked IBM number one in worldwide market share for social platform software for 2009 and 2010 by IDC.*

According to IDC, the worldwide revenue for the social platforms software market was more than $500 million in 2010, representing growth of 31.9 percent. The market opportunity for social platforms is expected to grow by a factor of nearly two billion worldwide by 2014, according to the firm.**

Today’s news marks the second consecutive year that IBM was named the market share leader and the second time that IDC published an analysis of worldwide social platforms software market.

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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