Branding

Pimp Your Logo with JQuery

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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The challenge:
Design a logo for a special company event with several color schemes. On websites, the logo needs to subtly change colors as someone visits the site. This would be an easy solution using Flash but because many users have iPads or iPhones that do not support it, those users would not see the desired effect.
An animated gif is a possibility, but animations can be choppy, the colors get dithered and the file size can get very large depending on the number of frames and colors.

Solution: JQuery
We have all seen the popular rotating carousels that change between marketing and promotional images on a company’s website homepage. So we asked ourselves, “What would happen if you created a rotating carousel like these with a fading effect with the exact same image in different colors?”

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