Discussion with Matt Cutts

The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials guide series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

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During my recent trip out to California, I had the opportunity to sit down and speak with Google’s head of the Webspam team, Matt Cutts. It was enjoyable to chat with Matt, and you can see a transcript of the Matt Cutts interview here.
The major topics we covered were:

1. Google’s tracking of Javascript encoded or redirected links
2. NoFollow, NoIndex, and Robots.txt
3. Hidden text
4. Signals that Google can use to rate site quality, other than links

Check out the interview, and if you would like to comment on the post, you can do so here.