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Discussion with Matt Cutts

During my recent trip out to California, I had the opportunity to sit down and speak with Google’s head of the Webspam team, Matt Cutts. It was enjoyable to chat with Matt, and you can see a transcript of the Matt Cutts interview here.
The major topics we covered were:

  1. Google’s tracking of Javascript encoded or redirected links
  2. NoFollow, NoIndex, and Robots.txt
  3. Hidden text
  4. Signals that Google can use to rate site quality, other than links

Check out the interview, and if you would like to comment on the post, you can do so here.

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Eric Enge

Eric Enge is part of the Digital Marketing practice at Perficient. He designs studies and produces industry-related research to help prove, debunk, or evolve assumptions about digital marketing practices and their value. Eric is a writer, blogger, researcher, teacher, and keynote speaker and panelist at major industry conferences. Partnering with several other experts, Eric served as the lead author of The Art of SEO.

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