"Blogs offer an immediate, impromptu, and simple means of expressing ideas that a user can publish for others to read. Unlike instant messaging (IM), these ideas have a permanent location, which is accessible by any number of people, all of whom can respond with their own ideas. These postings are not as intrusive as either IM or e-mail messages, because readers can pick the time that best suits them to look at a blog. Blogs also negate the necessity for sending bulk e-mail."
I personally can’t stand managing my inbox. It’s a full time job managing what needs attention now and what can be reviewed later. RSS feeds allow me to view the data and information when I want to. For example, if there is a new document available from Microsoft, I don’t want an announcement in my inbox. It just clutters up my work and keeps me from doing customer work. A blog is where it goes. I know some bloggers believe regurgitating information is inappropriate, but I disagree. Today’s business is all about knowledge and who has it. Each of us looks to a handful of bloggers to get the information relevant to do our jobs. For example, this whitepaper enables me to explain to a customer why they should implement SharePoint and the blog/wiki functionality. It’s also 10 PM when I get to my blogs. If the SharePoint group sent me this in my inbox, I’d have to spend the mental cycles either reading it or categorizing it for later use. That get’s tiring when you get 50 of these emails a day.
This is a great whitepaper. It may change the way you view blogging.
