Defining what lift is “Lift” is the measure used to determine how well your targeting model does at prophesying cases as having a greater response with respect to the population as a whole. Your model may be doing its job if the response (within the target) is better than the average response of the population […]
Posts Tagged ‘XML’
IBM SPSS Statistics – Continued Exploration
Getting Started…Again Back to Statistics; I restart IBM SPSS and from the startup/open dialog, locate my previously defined data file from the “Open an existing data source” list and click OK. My file opens in the data editor (just as I left it) and the Statistics Viewer shows the very first transaction “GET” (and then […]
Interoperability and PMML
If you work within the rapidly expanding analytics space, you will need to think about defining and sharing statistical models between applications. PMML (or Predictive Model Markup Language) is an XML-based language developed by the Data Mining Group (DMG) for this purpose. I’d like to pass on some of the essentials: The Basics PMML provides […]