Posts Tagged ‘Social Media’

In backrooms and boardrooms across the country, businesses are discussing the ROI of social media. Where should I put my marketing dollars? What about my time? Why do I care about what Twitter says about my brand? Sometimes you can measure social media ROI by tracking traffic and sentiment and reach. Other times, the ROI […]

Facebook has been hailed and maligned at the same time for its advertisement features.  On one hand, Facebook ads promise to reach large, targeted audiences with your message.  On the other hand, Facebook ad reach is a black box that only Facebook controls.  In a previous post, Why Facebook is Failing Marketers, my colleague Michael […]

The journey into the (officially scientific) exploration of healthcare social media would not be complete without a look into the realm of healthcare specific networking sites that I’ll playfully call “medicinal sites.” These are closed sites that are aimed exclusively for those with either a certain designation or disease state. In today’s lineup, we will […]

Thus far we have covered both blogs and microblogs as we walk through the official scientific study that was completed by the University of British Columbia on the uses of social media in medicine and healthcare. Today we move into the wide world of social networks. Ask ten people in the know to define what […]

In this blog series, we are highlighting the social media categories presented in “Social Media: A Review and Tutorial of Applications in Medicine and Health Care.” This was a study conducted by the University of British Columbia, which offers an extensive digest of the vast uses of social in medicine and healthcare. Today we’re going […]

Earlier this month, I happened upon an actual scientific study of the use of social media in medicine and healthcare conducted by researchers at the University of British Columbia. The study was fraught with terms such as “positivistic epistemologies” and “critical-interpretivist theory” to add the requisite ambiance one finds in such studies. All kidding aside, […]

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

This looks like a promising event, with many interesting speakers from Microsoft and Google, as well as the media industry such as Don Steele of Comedy Central. We won’t be there this year, perhaps in the future. It looks like on to watch in the Social engagement space.

Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing.  If you can can get people to promote your brand or product, you can reach larger audiences and save advertising costs as well.  A single “Like” on your product […]

Just because you are in a highly regulated industry doesn’t mean you can’t also be highly social.  You just have to be more careful about how you do it. At IBM Connect, TD Ameritrade and IBM shared how they made became a social business despite all the regulations and compliance issues.  TD Ameritrade used IBM […]

Kudos is best known for providing add-ons to IBM Connections that help with and encourage adoption of the social media platform. Kudos Badges is a gamification system that includes missions, rewards, ranking and leaderboards. Just ahead of IBM Connect 2014, Kudos has announced a new product called Kudos Boards. Boards is targeted at the Activities […]