While standing in line waiting for this a session this afternoon, “Creating Your Community w/ Expert Help from Salesforce Implementation Partners” I was chatting with a fellow Dreamforce attendee who was getting started with Communities. She was in awe by the thousands of other attendees and fellow users all here doing the same thing she […]
Posts Tagged ‘social enterprise’
5 Hot CRM Initiatives in the High-Tech Industry
High-tech business is hot right now. In an industry flooded with news of new tech gadgets, start-ups and the next wave of cloud innovation, one thing is for sure – change is constant. As the competitive landscape continues to shift, high-tech companies must continue to be one step ahead of the competition and their customers […]
How to Make the Power of Digital Communities Work for You
The demand for hyper-connected digital experiences continues with a shift in how organizations are approaching communication and brand interactions but many brands are still missing the mark. This means more than just having one-way marketing coversations with your audience on Facebook and Twitter or infusing mobile apps. Companies need next-generation experiences that are directly plugged into core business processes, […]
4 New Community Cloud Tools Digital Community Managers Will Love!
Are digital communities the future of business? Salesforce thinks so. According to Nasi Jazayeri, executive vice president of Community Cloud, “Communities have become the connective tissue lining customers, partners and employees to companies and each other.” What is Salesforce doing to change the game with the next-generation of Community Cloud? With the Summer ’15 […]
Dreamforce: Salesforce Marketing Cloud Keynote
In the Marketing Cloud Keynote at Dreamforce, the team showed off the capabilities of the Marketing cloud. Marketing Cloud has 5 pillar applications that allow marketers to connect 1:1 with customers: Journeys Journey Builder is the flagship component that you use to create customer journeys Marketing Cloud announced Journey Builder for Apps. This new feature can […]
The Cloud Covers All Industries, Every App—and Your Customers
Whatever industry you work in, whatever your department or area of expertise, cloud computing has established its presence. From retail to banking, from travel & hospitality to healthcare, organizations are using the cloud. And businesses are implementing cloud applications in functional areas from sales & marketing, to human resources, accounting, and enterprise resource management. Growth […]
Social Madness During March Madness
Whether or not you’re a NCAA basketball fan, how can you not notice March Madness? How many of your colleagues pored over their brackets? How many commercials have you seen on television and online? How many headlines have you read? This annual sporting event is not just a basketball tournament, it’s an enormous national media […]
Should Social Take the Place of Marketing Email?
Many organizations understand the importance of Social. They have adopted social platforms such as Facebook, Twitter, LinkedIn, Google+ and others. They are maturing as social businesses as they discover new ways to communicate and interact with their customers and prospects, and to use social data to inform more effective marketing programs, and to develop better […]
3 ways Work.com has made me a better manager
Two months before salesforce.com acquired Rypple (now Work.com) we implemented SuccessFactors; each employee entered in their goals for the next few years. Management reviewed the goals and afterward, I never heard of anyone logging in again! So this summer we switched to Work.com and we wanted to share 3 ways Work.com has made me a better […]
Salesforce Chatter Communities replacing Salesforce Portals?
Perficient is incredibly excited to see the continued investment salesforce.com makes in Salesforce Chatter, Salesforce Service Cloud, and the Force.com platform. These innovations provide our customers new ways to engage with employees, customers, partners, and the public at large. What does the announcement of Salesforce Chatter Communities have on the future direction of the Salesforce Customer Portal and Salesforce Partner […]
So many enterprise social networks: Which one is right for you?
Enterprise social networks have been a welcomed innovation that gives companies the ability to improve how they engage with their employees, customers, and partners. When these networks are truly integrated within business applications, where people actually do their work, this is simply more than a new feature. It represents a fundamental shift from a record centric […]
Social and Marketing Are Made for Each Other
Social and Marketing Are Made for Each Other What exactly goes on at the intersection between marketing and social? And why has it become so important to B2B companies? The answer has to do with capturing and using valuable social data to a gain competitive advantage. Let’s set the stage first. Some of you may […]