What is the most important objective of a business? The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing. A […]
Posts Tagged ‘Personalisation’
Salesforce Experience Cloud: A Powerful Solution to Manage Customer, Partner, & Employee Communities
Backdrop: The year 2021 saw enormous global upheaval and transition. The need to move to the digital world has never been more imperative than the pandemic. There was a paradigm shift in the digital ecosystem. In April 2021, Salesforce changed its Community Cloud for a more modern service. So, Salesforce built an exciting alternative. This […]