Posts Tagged ‘Online Marketing’

Just when we starting to feel confident about the future of search, Google turns up the heat with Hummingbird, a brand new search algorithm affecting about 90% of all search queries, which once again, changes the way data is presented. Now, before I get into the key takeaways on how to improve your chances of […]

Written by Anthony Piwarun We decided to do an in-depth write-up on Search Engine Marketing for our readers. For those well-versed in search engine marketing, in the webinar, you’ll learn: Background on Why is SEM Important for Healthcare Description of the Convergence of Paid, Owned & Earned Media Tried and True SEM Strategies for Healthcare […]

Written by Anthony Piwarun The digital marketing world is ever-evolving and strategies, tactics, and ideas that may have been cutting edge a month ago but outdated today. In an effort to keep our customers up to date on best practices for all things digital, we’ve compiled a list of the most important articles written across the […]

Written by Luke Cerny When managing PPC campaigns, it’s easy to get caught up in optimizing things like keywords, bids, and ad copy while altogether forgetting about the multitude of easy targeting options we have to take advantage of. Obviously, these recommendations must be made with the client’s goals and objectives in mind, but something I’ve […]

I was recently asked to solve an AdWords situation where a business has multiple internal stakeholders who own separate budgets and although each stakeholder owns their own account, some of them share the same relevant keywords.  There were multiple instances of stakeholders competing against one another in the search engine results pages (SERPs) for visibility […]

Written by Anthony Piwarun A recent study by Conductor showed that a brand’s search rankings have a significant effect on consumer trust, brand recognition, and purchase decisions. The study highlights the ever-growing importance of ensuring that your website is visible above the fold, in those coveted top four organic listings. The results show a clear advantage […]

With Google’s introduction of its spam-fighting algorithm, Google Penguin, many websites have suffered from both short and long-term positional drops in search result pages and hence traffic. As Rand Fishkin states on his edition of Whiteboard+, Google Penguin is focused on punishing devalued links from manipulative link profiles, rather than trying to improve the quality of […]

Over the last 24 hours, AdWords has been blowing my mind. It started yesterday when I learned that Google is giving users the opportunity to block PPC ads from specific domains in their search results. Last year, Google gave the ability to block specific search results and sites but much of this was changed with […]

When I first read about Google’s latest algo update, penalizing websites for being “top heavy” with advertisements, I thought it was contradictory considering AdWords ads are known to take up a large majority of above-the-fold results when searching Google. This is especially true when looking over the past couple of years; Google has given PPC […]

A few months have passed now since Google announced it is going to hide search referral data for Google searchers who are logged into their private account. This has meant facing more and more visits associated to the value, “(not provided)” when searching for visits by keyword in Google Analytics. …Organic visits by keyword that […]