Posts Tagged ‘omni-channel’

With graduation parties coming to a close and the 4th of July has come and gone, we are halfway through the summer and school is right around the corner. Cue the boos and wahs now from kids and young adults but parents are excited to get them back into a regular schedule and retailers are […]

The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]

In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters, 90% of all sales occur in a brick-and-mortar setting.  AND 95% of all retail sales occur amongst retailers that have some sort […]

Today’s B2B commerce world is drastically different than a decade ago, much less a couple of years ago. With the dawn of the digital age and change of customer demands and expectations, many B2B organizations are now focusing on how to grow online customers and sales to maximize their revenue.  In recent blog posts, we […]

The days of talking to a B2B sales company, working with a call-center and flipping through a catalog are over. B2B buying behavior has drastically changed and are expecting the same customer experience they receive as B2C consumers.  B2B companies are seeing the need to rethink and transform their sales channels and models to incorporate […]

While traditional B2B selling channels have remained the most influential, a combination of ubiquitous digital technologies and increasing buyer expectations have led a rapid shift towards digital B2B commerce. Pure-play retailers like Amazon are using their sizable momentum in the B2C world to double down in the B2B market. These shifts are causing B2B sellers […]

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

Cyber attackers secured more than 61 million records in the 2014 year, providing a growing increase in concern among consumers regarding the security of their personal finances, intellectual property and personal identity. A few years ago, consumers had only to worry about the safety of their credit card or bank card safety.  With the use […]

Connected consumers are using more screens more of the time.  Flipping between the computer, smartphone, tablet and ultimately the store is the reality of today’s shopper journey.  This year, these lines will continue to blur and it will be more important than ever for brands and retailers to embrace adaptive strategies for ecommerce.  It is […]

Let’s face it, it is not often that Amazon does not make news headlines.  They have built their business by making it easy for consumers to purchase a wide variety of things online.  From subscription-style services to their patented on-click ordering tool to the push of a button, Amazon seems they are not going to […]

Jim: I’m connected, you’re connected…my car, my house, where I go, what I eat, what I spend, what I think. But is this really making a difference in how we live and work or are we all caught up in some big high-tech hype cycle? Michael: Oh my, that’s a lot of questions rolled into […]

We are in the thick of the holiday shopping season, one that is shorter than average with only 28 days between Thanksgiving and Christmas.  It has seemed to many that the brick-and-mortar store is somewhat of a dying breed with the expanse of the digital age.  A few years ago, physical stores were very concerned […]