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Posts Tagged ‘Marketing Cloud Personalization’

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Part 1 – Marketing Cloud Personalization and Mobile Apps: Functionality 101

Over the past three years working with Marketing Cloud Personalization (formerly Interaction Studio), I’ve always been intrigued by the Mobile icon and its capabilities. A few months ago, I decided to take a hands-on approach by developing my own application to explore this functionality firsthand, testing its implementation and understanding its real-world impact. And that […]

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Migrating from Eloqua to Salesforce Marketing Cloud: A Step-by-Step Guide

Transitioning from Oracle Eloqua to Salesforce Marketing Cloud (SFMC) is a significant move that can unlock new capabilities, improve personalization, and better align your marketing stack with your broader Salesforce ecosystem. However, it’s not just a matter of copying and pasting your assets over — a successful migration requires thoughtful planning, collaboration, and execution.  Here’s […]

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Success Story: Enhancing Member Engagement with Marketing Cloud Personalization

Introduction  In today’s digital age, personalization is key to engaging and retaining members. A prominent labor union representing a large number of educators in a major metropolitan public school system recognized this need and partnered with Perficient to implement a scalable Salesforce Marketing Cloud Personalization solution. This collaboration aimed to drive member engagement, increase portal […]