Posts Tagged ‘Eric Enge’

“In this article, you’ll learn the basics of search topic refinement – a powerful way to allow your users to “drill down” through a search result set from a variety of different perspectives.” Introduction This tutorial is the first in a series designed to take you from Custom Search Engine (CSE) novice to CSE Ninja. […]

We had the pleasure of working with the Videomaker team on increasing their web traffic. The Videomaker site provides a wealth of resources about video editing and video production. In April of this year they began a website redesign, and we included within that a number of SEO modifications to improve the visibility of the […]

Cascading Style Sheets (CSS) and SEO For most of the early history of Google, it was assumed that Google was not able to read CSS files, and hence could not understand the location of content on a web page. However, Google worked for years to improve its capabilities in this area, and this culminated in […]

VisualDxHealth is a website that provides pictures and text information on skin and visual diseases. The site is meant to be a resource to help people identify or better understand a skin problem affecting them or a family member. The site was first made live in January 2007 and officially launched in April 2007 (OK, […]

Overview Writing effectively for search engines is, at first blush, not much different from writing effectively for any other medium. Certainly, many key guidelines remain the same, such as writing well-structured paragraphs centered around one key idea. One overarching guideline is that the best way to write for search engines is to write for real […]

We have the pleasure of working with the Videomaker team on increasing their web traffic. The Videomaker site provides a wealth of resources about video editing and video production. In April of this year, they began a website redesign, and we included within that a number of SEO modifications to improve the visibility of the […]

Search engine optimization (SEO) used to be simple. You figured out what keywords you wanted to rank on, you put them in your title, you stuffed them in the keyword metatags, and you loaded them on the page, and you were done. Better still, if you were a spammer, it did not really matter if […]

Content is King. You may have heard this before. And in the world of SEO, it’s true. This article will outline the specifics of how content helps your SEO strategy, and some ideas for methods for developing it. Why is content so important? One of the most basic reasons is that good content is naturally […]

Cloaking is the practice of showing a different result to a search engine than is shown to an end user. Classically, this is done by one of three methods: Detecting the User Agent Name of the Search Engine Robot Detecting the IP Address of the Search Engine Robot (“Bot”) Detecting both the User Agent Name […]

Many webmasters have learned that keyword selection is important. In fact, it’s a critical part of the site design and building process. However, there are many considerations that go into picking a good keyword set. It’s not as simple as picking the highest volume keywords and building a page for each one. Here are some […]

One of the web analytics packages that we have been evaluating during our Analytics Study is Clicktracks. Clicktracks offers a powerful analytics capability, at an affordable price. So as part of our 10 Cool Things analytics article series, I thought it would make sense to dig into it a bit deeper. I sat down with […]

Branko Rihtman has been optimizing sites for search engines since 2001 for clients and own web properties in a variety of competitive niches. Over that time, Branko realized the importance of properly done research and experimentation and started publishing findings and experiments at SEO Scientist. Branko is currently responsible for SEO R&D at RankAbove, provider […]